Our Marketing Plan

When you're ready to take the next step toward selling your home, we're here to help. Our comprehensive marketing plan will get your home seen by thousands of motivated buyers.

The Right Price

We'll quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market.

The Right Exposure

In marketing your home, we also develop a listing that emphasizes its unique and sellable aspects. We then put your home in front of buyers, establishing it on the local MLS® as well as broader ones, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.

Effective Internet Marketing

In addition, we'll use the Internet and our innovative website to make your listing highly visible. With more than 80% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can't afford to miss.

The Best Deal

When we list your home, we do so at no additional cost. When you start to get offers, we can represent you during the emotionally charged negotiating process and ensure that you get the best price, and favorable closing terms that are clearly spelled out. As your professional aides, we also oversee all paperwork related to the sale.

 Marketing Plan

Schedule Professional Still Photographs

Schedule Aerial Drone Video for Aerial Perspective

Office caravan and education tour.

Sign on property.

Listing submitted to Northern Santa Barbara County MLS, Santa Barbara MLS, Beverly Hills, Malibu, West L.A. MLS. 

Additional property exposure on Realtor.com, Zillow.com, Trulia.com, Redfin.com, Luxuryrealestate.com, and/or LoopNet.com.

Create full color brochure  

MLS caravan for all brokers in Santa Ynez Valley MLS

Schedule all appointments for showings by us and other brokers

Prepare mailings to clients

Contact exclusive list of clients through mailings and e-mail

Postcard mailings to surrounding neighbors

Schedule showings for all clients

Place advertising in SYV News, Santa Barbara News Press

Place Cover Real Estate Page Advertising in Santa Barbara News Press 

Contact www.LuxuryRealEstate.com for marketing package to International Brokers and USA’s high end brokers – approximately 1000 members.

Mail package to top 100 brokers in California’s major metropolitan areas.

Produce High-quality Brochures

Full color picture ad placed in Estates & Homes Magazine

Create property’s own webpage at www.santaynezvalley.com

Listing submitted to internet sites: www.santaynezvalley.com, www.Realtor.com , www.LuxuryRealEstate.com , www.zillow.com, www.trulia.comwww.realestatejournal.com, www.loopnet.com.

Submit to international websites in China and Canada.

Attend showings with other agents

Create virtual tour of property for internet viewers.

Continue to assist showings as needed with other brokers

Report to you of progress and activity on property including name of office and agent who showed property and any feedback (positive or negative) from potential buyer and/or agent regarding property.

Adjust marketing and evaluate strategy if needed if property has not sold.

Luxury Real Estate Marketing package 

Who's Who in Luxury Real Estate, Exclusive Membership to top brokers worldwide


Co-op International Advertising through one or more of the following publications:

Luxury Real Estate.com Magazine

DuPont Registry

Wall Street Journal

Forbes Magazine

Farm and Ranch Magazine

Estates & Homes Magazine

For most of us, our home is our biggest investment. When it's time to sell, get the value you deserve with the help of a professional real estate agent. If you'd like to discuss your next home sale today, please contact us anytime.

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