Marketing
Santa Ynez Valley Real Estate Company Marketing Plan
First 10 days:
- Office caravan and tour
- Sign on property
- Listing submitted to Santa Ynez Valley, Santa Barbara MLS, Lompoc MLS. And Central Coast MLS
- Create full color brochure placed at property and office
- MLS caravan for all brokers in Santa Ynez Valley MLS
- MLS caravan for all brokers in Santa Barbara MLS
- Schedule all appointments for showings by us and other brokers
- Prepare mailings to clients
- Contact exclusive list of clients through mailings and e-mail
- Schedule showings for all clients
- Place advertising with picture in SYV News
- Contact Luxury Real Estate.com for marketing package to International Brokers and USA’s high end brokers – approximately 1000 members
- Mail package to top 100 brokers in California’s major metropolitan areas
- 1000 High-quality Brochures
- 500 Jumbo Postcards
- Full color picture ad placed in Homes and Land Magazine
- Create property’s own website at www.santaynezvalley.com
- Corporate Studio Package exclusively for property
- Flash brochure online
- Brochure in pdf format online
- Pictures and page on our website
- Listing submitted to internet sites: www.santaynezvalley.com; www.realtor.com; www.luxuryrealestate.com
- Attend showings with other agents for proper showings
After 10 days:
- Continue ads:
- SYV News – Full color picture rotated
- Santa Barbara News Press – Column ad every Sunday
- Santa Ynez Valley Journal – Full color picture
- Homes and Land Magazine - Full color picture
- Schedule open houses if necessary
- Mail additional brochures to exclusive list of brokers in Santa Barbara and L.A area
- Second mailing to prospective clients
- Create virtual tour of property for internet viewers
- Continue to assist showings as needed with other brokers
- Report to you of progress and activity on property
- Adjust marketing and evaluate strategy if needed if property has not sold
- Certain Properties receive Luxury Real Estate Marketing package to include in these publications
- Featured Property Position in Luxury Real Estate Magazine
- Certain Properties receive Co-op International Advertising through a choice of:
- Luxury Real Estate.com Magazine
- Unique Homes
- Robb Report
- DuPont Registry
- Wall Street Journal
- Forbes Magazine
- Certain Properties receive Press releases to:
- The Wall Street Journal
- Home and Garden T.V.
- Forbes Magazine
- Sunset Magazine
- Architectural Digest
- Santa Barbara News Press
- Los Angeles Times
- Local advertising, charities, and youth supported through:
- Company ads in Solvang Rotary Foundation, Los Olivos Rotary Olive and Jazz Festival program, Santa Ynez Valley Rotary Foundation, Santa Ynez Valley Elks Youth Recreation, Queen Candidate Golf Tournament and Raffle, Santa Ynez High School Sports programs – girls and boys basketball, football, tennis, baseball, water polo, 4-H and FFA Junior Livestock Auction, Santa Ynez Valley Foundation Business Partner, Elverhoj Museum, Solvang Chamber of Commerce, Santa Ynez Valley Visitors Association, Solvang Theaterfest, Santa Ynez Valley Historical Society, Boys and Girls Scouts, YMCA, Santa Barbara Old Spanish Days.
* Certain property marketing plans are modified to best fit each individual property.